Cultural awareness more important than labels for America’s new elite

Cultural awareness more important than labels for America’s new elite

There is a new cultural and social formation happening in America and travel is poised at the precipice.

A new book by sociologist Elizabeth Currid-Halkett, The Sum of Small Things: A Theory of the Aspirational Class, argues that rich people are no longer choosing to display their wealth with clothing and accessories, preferring instead to demonstrate their class through non-visible goods and services that are educational.

“The fact that the aspirational class works, and that most of their income is based on the skills they have gained from high levels of education has made “social, environmental, and cultural awareness” the most valuable sources of social capital” Currid-Halkett argues.

Read the article here  

We asked ILTM movers and shakers how the move towards non-conspicuous consumption is impacting the way we sell luxury.

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